Boucheron 160th anniversary

160 years of history, vision and creation

The Maison Boucheron was founded in 1858 by Frédéric Boucheron and has kept on evolving ever since under the leadership of four generations of direct descendants. Boucheron is the first jeweler of the Place Vendôme and its visionary designs have made the Maison famous for its excellence in jewelry, high jewelry and watchmaking. With its bold and free-spirited style, Boucheron is constantly creating the classics of tomorrow.
The 160 years worth heritage of the Maison Boucheron is enriched years after years. The historic boutique located at the 26 Place Vendôme harbors the archives, in an extraordinary collection of books retracing the Maison’s creative experience. To this day, these archives are one of the most impressive collections of antique books on the Place Vendôme.
A visionary jeweler, Boucheron creates innovative pieces that will become timeless.

NATURE TRIOMPHANTE

The Nature Triomphante High Jewelry collection is a tribute to the beauty of nature, which richness and diversity have always been a source of inspiration for the Maison. Through this collection, Boucheron asserts once again its innovative and free spirit by immortalizing flower petals thanks to a previously unseen process.

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創業160周年オリジナルショートフィルム
Cinder Ella ～ある愛と自由の物語～

日仏友好160周年でもある今年、「自由な精神」をテーマに、両国を代表する俳優と気鋭のクリエイターを起用したオリジナルショートフィルムを制作、公式ホームページにて公開いたしました。

フランスで生まれ世界中で愛されているシャルル・ペロー作『シンデレラ』を、脚本家・本谷有希子と映像作家・関和亮が現代的に再解釈した物語。ブシュロンのアンバサダーを務めるフランスの女優レティシア・カスタと、現在最も注目を集める俳優・高橋一生が、惹かれあう二人を演じます。世界的に活躍するSOIL&"PIMP"SESSIONSがこの物語のために書き下ろした音楽も魅力。既存のイメージを覆すこの作品は、フランスの歴史あるメゾンでありながら常に先進的であり続ける、自由で大胆なブシュロンのエスプリそのものです。

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VENDÔRAMA: A CELEBRATION OF JEWELRY BY BOUCHERON

All time contemporary, Boucheron is celebrating its anniversary by presenting a new vision of a jewelry exhibition. Vendôrama is much more than a retrospective, in that it constitutes a new type of initiatory experience. Within a setting that combines a natural environment with ultra-modern scenography, the public is invited to a timeless encounter with the world of jewelry. Savoir-faire, innovation and creativity have always been in the heart of Boucheron and they are illustrated throughout this immersive, and interactive journey. Animations, workshops and other surprises, as well as digital technologies help providing an experience inside the world of the Maison.

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The Maison

A visionnary jeweler

Created in 1858 by Frédéric Boucheron, the Maison was built through four generations of direct descendants. As a visionary jeweler, Boucheron has devoted years to creating the classics of tomorrow.

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26 Place Vendome

Since Boucheron was established, it has been rewarded for its innovative works, such as the question mark necklace. The Maison won several prestigious prices, including the gold medal, at the Universal Exhibitions of 1867 and 1900.

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Savoir-Faire

Since Boucheron was established, it has been rewarded for its innovative works, such as the question mark necklace. The Maison won several prestigious prices, including the gold medal, at the Universal Exhibitions of 1867 and 1900.

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High Jewelry

The Maison's rich archives continue to inspire Boucheron in its will to create the classics of tomorrow.

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Iconic Collection (Quatre)

For 160 years, Boucheron has seduced strong and free spirits with assertive collections such as Quatre.

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26 Vendôme Letter

Stay informed of the latest news and events of the Maison Boucheron and enter into the universe of the first jeweler of the Place Vendôme.